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The Amarula Trust is funding a new project to protect elephants. The latest initiative focuses on ways to manage the competition for scarce resources between elephants and people in Botswana.

The Amarula Trust has made African elephants a major thrust of its conservation efforts because they have such a close association with marula fruit, the source of both Amarula Cream and Amarula Gold.

Adèle Ankiewicz, international spokesperson for the not-for-profit Amarula Trust says: “Elephants absolutely love the marula fruit that grows wild in sub-Saharan Africa.  Luckily the fruit is plentiful, with each female tree producing a crop of between 500 kgs and 2 tons, so there is more than enough to share. The trees are also protected, which means they can’t be cut down, ensuring a sustainable supply.”

The project being funded by the Amarula Trust involves collaring elephants in the eastern Okavango Panhandle, part of the delta, in Botswana, to better understand their movements, herd dynamics and feeding patterns. It is being run by an NGO called Ecoexist.

As humans take over more and more of the land where elephants range, the likelihood for conflict between people and elephants escalates.

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